How to Generate Leads for Marketing Agency (2022)

If you’re looking to grow your marketing agency, generating leads is your #1 priority.

Whether you’re a PPC agency, web design agency, SEO agency, or any other kind of digital agency, the methods below will work – it just takes commitment.

Don’t give up and watch these strategies skyrocket your business.

The good news is that there are many different ways to lead generation and you don’t need to spend a ton of money or time doing it!

In this blog post we will teach you how to generate leads for your marketing agency on the cheap using Cold Email, LinkedIn, Google Ads, and Facebook Ads.

1) Cold Email

This strategy involves sending cold emails out into the world in hopes of booking sales meetings with ideal clients.

Make sure you know the 9 commandments of cold email before you start.

The key here is relevancy. You want to personalize as much as possible and make sure your email is relevant to the person you’re reaching out.

A few tips:

Personalize each email to each prospect (use AI to speed this up)
Warm up your email address
Make your emails short and sweet
Never sell directly in a cold email – add value, gauge interest, or make an introduction

2) LinkedIn Lead Generation

LinkedIn is the king of B2B lead generation right now in the post-Covid world.

The most effective method is building lists in LinkedIn Sales Navigator and sending them a connection request with a personalized message. Once they connect, follow up with relevant messages.

Again, you’re not trying to sell in the message – you want to make an introduction and book a sales meeting.

InMails are also a great tool for lead generation on Linkedin, by using in-depth targeting options you can reach out to specific people without having to connect. This will also help you avoid LinkedIn’s connection request limits.

A few tips:

Optimize your LinkedIn profile
Personalize as much as possible (same as cold email)
Use voice notes and video features to engage manually and personally
Engage with your prospects’ posts before messaging them
Try using a video sales letter or dedicated landing page in your campaign with identity resolution technology and a clear funnel that leads to booking a meeting
Utilize content to build trust – this can be videos, articles, newsletters, mini-courses, or anything else that gets your prospect in the door with you

3) Google Ads (Adwords)

This is a great way to capture demand in the market.

You can bid on keywords like “hire marketing agency” (do your own research and get as specific as you can), and optimize to make your ad show up at the top of Google.

This is extremely powerful and can provide a steady stream of inbound leads, which convert at a much higher rate than outbound leads.

A few tips:

Use Manual Bidding and adjust as necessary
Use the peel’n’stick method – when you see a keyword working very well, make a new Ad Group with only that keyword inside, and watch performance skyrocket
Create landing pages for each ad group and make sure your Quality Scores are high

4. Facebook Ads

It may sound strange, but Facebook Ads is one of the most affordable, targeted, and fast ways to get clients for your marketing agency.

We’ve seen below $50 qualified leads that booked appointments coming through Facebook Ad campaigns for PPC agencies and web design agencies.

A few tips:

Use a video sales letter > quiz (application form) > results/calendly embed > thank you page style funnel (just an example) – something multi-step that gives you all the pre-qualification info you need and at the same time gets rid of the “tire kickers” who aren’t really in-market (while still collecting their email so you can nurture them)
Change out creatives often and try different offers until something really works well
Focus on your value proposition/offer – make it a no-brainer to spend that first $1 with your agency and build the relationship into 6-figures or more
Build a solid email nurturing sequence that provides useful content and creates stories around your service – make the prospect see themselves in your story and want to get started!

Go Generate Leads for Your Digital Marketing Agency!

As an agency, it is important to generate leads and book sales meetings. I hope this blog post gave you some ideas on how to generate leads for marketing agency. Also check out our article on using cold email.

The best part: you don’t have to stress over this…

Outsource your agency cold email lead generation instead.